Feasibility of selling cars, with a population of 1.324 billion people as of 2016, and India is still a vibrant market for any goods or services that an entrepreneur decides to enter into, and if you are interested in starting a business in India, one of your options is to open a shop. the cars; A place where used and new cars are sold. It is already a prosperous and profitable business in India, especially with the growing population of the middle class, so in this article, we will talk about the feasibility study of selling cars in India.
Feasibility of selling cars
Sample car dealership business plan in India
Industry overview
Players in the auto sales industry sell both new and used cars and may fall into any of the following niche areas; Brick-and-mortar car dealership, online used car store, locally produced car dealership, imported car dealership, luxury car business, multi-brand, and multi-manufacturer car dealership.
The automotive industry in India is one of the leading automotive industries in the world.
As a matter of fact, the auto industry contributes 7.1 percent to the country’s GDP.
The Two-Wheeler segment with an 80 percent market share is the leader in the Indian auto market due to its growing middle class.
In addition, the increased interest of companies in exploring rural markets has helped the sector grow further, and the passenger car (PV) sector has a market share of 14 percent.
Statistics show that about 4 million cars were manufactured in India, one of the largest markets in Asia, in the 2015/2016 fiscal year.
The auto industry in India is growing and becoming more and more important to Indian citizens with 14.9 million jobs expected by 2022.
India is also one of the leading auto exporters in the world with positive export growth potential in the future.
Finally, starting a car sales business quite like starting any other business may not be an easy thing but it is a straightforward business that can bring huge and steady profits if well positioned and properly managed.
People often think that starting this type of business does not require any professional skills; As true as it is, you will still need good auto knowledge, good business skills, bargaining skills, and of course customer service skills if you really want to build a profitable auto business.
Car Dealership Business Plan – Executive Summary Feasibility of selling cars
Required jobs
CEO (owner)
Garage manager
Human Resources Director and Secretary
Trade manager
Sales and Marketing Director
Information technologist
Accountants
Sales agents/customer services executive
Cleaners
Feasibility study of selling cars in India (roles and responsibilities)
CEO – CEO:
Increases management effectiveness by recruiting, selecting, directing, training, directing, advising, and disciplining managers; Communicate values, strategies, and goals; Assigning responsibilities to plan, monitor, and evaluate job results; Development of incentives; Develop a climate for presenting information and opinions.
Responsible for setting prices and signing business deals
Responsible for providing direction to the business
Creates, conveys, and implements the organization’s vision, mission, and direction – that is, to lead the development and implementation of the organization’s overall strategy.
Responsible for signing checks and documents on behalf of the company
It evaluates the success of the organization
The administrator and director of human resources
Responsible for overseeing the smooth operation of human resources and administrative tasks of the organization
Maintains office supplies by checking inventory; Placement and acceleration of orders; Evaluating new products.
Ensures operation of equipment by completing preventive maintenance requirements; Calls for reforms.
Defines job positions for hiring and managing the interviewing process
Induction of new team members
Responsible for training, evaluating, and evaluating employees
Responsible for arranging travel, meetings, and appointments
Oversees the smooth running of the daily business activities of the office.
Garage manager:
Responsible for managing daily activities in the parking garage
Ensures proper vehicle records are maintained and used cars are not out of the garage
Ensures that the garage facility is in top shape and that the cars are properly arranged and easy to locate
Controls automobile distribution and supply chain inventory
Oversees the workforce on the auto garage sales floor
Merchandise manager
Manages vendor relationships, market visits, continuing education, and development of enterprise purchasing teams
It helps to ensure the consistent quality of cars from different manufacturers that are bought and sold retail at a good price that ensures us make a good profit
Responsible for sales planning, inventory control, merchandise selection, and pricing orders writing for vendors
Sales and Marketing Director
Manages external research and coordinates all internal sources of information to retain the organization’s best customers and attract new clients
Demographic information models and analysis of volumes of transaction data generated by customer purchases
Sets and prioritizes and communicates with new partners, job opportunities, etc.
Identifies development opportunities. Follow up on the lines of development and contacts; Participates in structuring and financing projects; Confirms completion of development projects.
Responsible for overseeing implementation, advocating for clients’ needs, and communicating with clients
Develops, implements, and evaluates new plans for expanding sales
Documents all customer contact information
Represents the company in strategic meetings
It helps increase sales and growth for the company
Information technologist
Manages the organization’s website
It handles the e-commerce side of the business
Responsible for installing and maintaining the organization’s software and hardware
Manages logistics, supply chain software, web servers, e-commerce software, and point of sale (POS) systems
Manages the closed-circuit television of the organization
Handles any other techno related duties
Loggia and information technology.
Accountant
Responsible for preparing financial reports, budgets, and financial statements for the organization
Provides departments with financial analyzes, development budgets, and accounting reports; Analyzes the financial viability of the most complex of the proposed projects; Conducts market research to forecast trends and business conditions.
Responsible for financial forecasting and risk analysis.
He manages cash, general ledger accounting, and prepares financial reports
Responsible for developing and managing financial systems and policies
Responsible for managing payroll
Ensures compliance with tax legislation
Handles all financial transactions of an organization
He works as an internal auditor for the organization
Customer Service Executive
Ensures that all contacts with clients (email, call center, SMS or phone) provide the customer with a personalized customer service experience of the highest level
By interacting with customers over the phone, he uses every opportunity to build a customer’s interest in the company’s products and services
Manages the administrative duties assigned by the Human Resources and Administration Manager in an efficient and timely manner
Keep up to date with any new information about the institutions’ products, promotional campaigns, etc. to ensure that accurate and useful information is provided to customers when making inquiries
Cleaners:
Responsible for cleaning and washing all cars in the garage at all times
Ensures that toiletries and supplies are not out of stock
He takes over any other task assigned to him by the garage manager
Car Dealership Business Plan – Market Analysis
Market trends
The trend in India is showing that the automotive industry is set to see major changes in the shape of electric vehicles (EVs), cross-mobility, Bharat Stage-VI emissions, and safety standards among others.
India’s electric cars are expected to get new green number plates and may also get free parking for three years along with fee waivers.
Electric vehicle sales in India increased by 37.5 percent to 22,000 units during the 2015-2016 fiscal year and are expected to rise further on the back of lower energy storage costs and the Government of India’s vision to see six million electric and hybrid vehicles in India in the near future.
If you have spent a lot of time studying car care and use in India, you will notice that Indians and especially the middle class benefit from cars that are manufactured in India. This shows that there is a booming business for auto manufacturers in India.
One of the trends observed in the auto sales industry is that most auto dealers take advantage of online stores to sell their used cars to a large market.
The used car garage scene has seen tremendous changes in the past 20 years; It has grown from smaller niches to a more streamlined, far-reaching project. The introduction of franchising and online car sales on a car garage makes it easy to reach a larger market further away from the areas where their physical store is located.
Our target market
Those who buy cars cross all races over 18; Hence the target market for the auto sales business is comprehensive. Basically, the target market cannot be limited to just a group of people, but all those who want to own a car.
Sales and Marketing Approach Feasibility of selling cars
Open our car garage in lavish style with a party for everyone to attract the people who live around our car dealership garage
Introduce our auto dealership garage by sending introductory letters along with our brochure to homes, corporations, corporations, and other key stakeholders in and around Mumbai – Maharashtra
Ensure that we have a wide range of new and used cars of various brands at all times.
Take advantage of cute handbills to create awareness and also to give direction to our garage
Place our flexible banners/signs in strategic places around Mumbai – Maharashtra, India
Be welcome to welcome and direct potential customers
Create a loyalty plan that will enable us to reward our regular customers
Participate in roadshows inside our area to spread awareness about our parking garage
List our business and products in yellow page ads (local directories)
Take advantage of the internet to promote our business
Engage in direct marketing and sales
Encouraging the use of word of mouth (referrals)